THE SCIENCE BEHIND A BRIGHTER AND MORE BEAUTIFUL DIAMOND Facets of Fire has unlocked the diamond’s true potential using the most significant innovation in diamond cutting in 100 years. Facets of Fire begins by hand-selecting beautiful, natural diamonds. Only 1% of the world’s rough diamonds meet these strict standards. Once chosen, each Facets of Fire diamond is expertly cut by our master diamond artisans. Using patented nanotechnology, we etch hundreds of thousands of invisible nanoprisms onto the pavilion of a beautifully polished natural diamond, creating facets within facets. As white light passes through these nanoprisms, it releases bursts of sparkle and fire and increases the diamond’s brilliance. The result is an astonishingly brighter diamond with 7x more sparkle, fire, and brilliance. It’s a difference you can see—a more beautiful diamond.
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